Northwind Digital
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Performance · last 30 days

Kestrel Coffee Roasters

Updated 27 Oct 2026

7d30d90d
From your team

Steady month. Traffic is up on the previous period and organic search is now the largest source by some distance — the product pages we rewrote in the summer are starting to rank. The new subscriptions page went live a fortnight ago and is already the third most visited page. Next month we want to lift mobile conversion, which still trails desktop.

Sessions
3.3k
11% vs previous 30 days
Users
2.7k
11% vs previous 30 days
New users
1.6k
11% vs previous 30 days
Conversions
100
12% vs previous 30 days
Engagement rate
63%
1% vs previous 30 days
Avg. session
2m 22s
5% vs previous 30 days
Goals · this month
Sessions3.0k / 3.8k · trending to 3.4k
Behind target
Conversions89 / 95 · trending to 102
Ahead of target
Sessions · dailyprevious 30 days
Projected month end: 3.4k
  • 16 OctNew subscriptions page launched
Search performance
Google Search Console · through 27 Oct
Clicks
2.2k
8%
Impressions
56.9k
15%
CTR
3.8%
6%
Avg. position
12.2
10% better
Top search queries
Last 30 days
single origin coffee subscription612 clicks
kestrel coffee roasters508 clicks
best espresso beans uk377 clicks
speciality coffee delivery294 clicks
wholesale coffee supplier188 clicks
Top landing pages
Last 30 days
/shop/single-origin701 clicks
/subscriptions528 clicks
/441 clicks
/shop/espresso-blend316 clicks

Breakdowns

Traffic sources
Last 30 days
Organic Search1.5k sessions
Direct866 sessions
Paid Search557 sessions
Organic Social349 sessions
Referral191 sessions
Email129 sessions
Top pages
Last 30 days
/3.2k views
/shop/single-origin2.0k views
/subscriptions1.6k views
/shop/espresso-blend1.1k views
/about-our-roastery802 views
/wholesale517 views
Devices
Last 30 days
mobile2.3k sessions
desktop1.1k sessions
tablet271 sessions
Countries
Last 30 days
United Kingdom2.0k sessions
Ireland608 sessions
Germany414 sessions
Netherlands318 sessions
France274 sessions
Summary

Kestrel Coffee Roasters recorded 3,336 sessions from 2,700 visitors between 28 Sept and 27 Oct.

Traffic is slightly up — the most recent stretch brought 1,739 sessions versus 1,597 earlier in the period, a 9% increase.

The strongest day was 19 Oct with 144 sessions.

100 conversions were tracked, a 3.0% conversion rate.

Search brought 2,182 clicks from 56,923 impressions, a 3.8% click-through rate.

Average position improved from 13.5 to 12.2.

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