Northwind Digital
Client report
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Performance · last 90 days

Kestrel Coffee Roasters

Updated 27 Oct 2026

7d30d90d
From your team

Steady month. Traffic is up on the previous period and organic search is now the largest source by some distance — the product pages we rewrote in the summer are starting to rank. The new subscriptions page went live a fortnight ago and is already the third most visited page. Next month we want to lift mobile conversion, which still trails desktop.

Sessions
9.1k
No prior period yet
Users
7.4k
No prior period yet
New users
4.4k
No prior period yet
Conversions
274
No prior period yet
Engagement rate
64%
No prior period yet
Avg. session
2m 19s
No prior period yet
Goals · this month
Sessions3.0k / 3.8k · trending to 3.4k
Behind target
Conversions89 / 95 · trending to 102
Ahead of target
Sessions · daily
Projected month end: 3.4k
  • 16 OctNew subscriptions page launched
  • 16 AugSummer subscription promo went live
Search performance
Google Search Console · through 27 Oct
Clicks
6.0k
No prior period
Impressions
150.0k
No prior period
CTR
4.0%
No prior period
Avg. position
13.4
No prior period
Top search queries
Last 30 days
single origin coffee subscription612 clicks
kestrel coffee roasters508 clicks
best espresso beans uk377 clicks
speciality coffee delivery294 clicks
wholesale coffee supplier188 clicks
Top landing pages
Last 30 days
/shop/single-origin701 clicks
/subscriptions528 clicks
/441 clicks
/shop/espresso-blend316 clicks

Breakdowns

Always the last 30 days — these four don't follow the 90-day range above.
Traffic sources
Last 30 days
Organic Search1.5k sessions
Direct866 sessions
Paid Search557 sessions
Organic Social349 sessions
Referral191 sessions
Email129 sessions
Top pages
Last 30 days
/3.2k views
/shop/single-origin2.0k views
/subscriptions1.6k views
/shop/espresso-blend1.1k views
/about-our-roastery802 views
/wholesale517 views
Devices
Last 30 days
mobile2.3k sessions
desktop1.1k sessions
tablet271 sessions
Countries
Last 30 days
United Kingdom2.0k sessions
Ireland608 sessions
Germany414 sessions
Netherlands318 sessions
France274 sessions
Summary

Kestrel Coffee Roasters recorded 9,122 sessions from 7,403 visitors between 30 Jul and 27 Oct.

Traffic is up — the most recent stretch brought 4,886 sessions versus 4,236 earlier in the period, a 15% increase.

The strongest day was 19 Oct with 144 sessions.

274 conversions were tracked, a 3.0% conversion rate.

Search brought 5,974 clicks from 150,041 impressions, a 4.0% click-through rate.

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