Northwind Digital
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Performance · last 7 days

Kestrel Coffee Roasters

Updated 12 Sept 2026

From your team

Steady month. Traffic is up on the previous period and organic search is now the largest source by some distance — the product pages we rewrote in the summer are starting to rank. The new subscriptions page went live a fortnight ago and is already the third most visited page. Next month we want to lift mobile conversion, which still trails desktop.

Sessions
835
5% vs previous 7 days
Users
679
5% vs previous 7 days
New users
397
4% vs previous 7 days
Conversions
26
4% vs previous 7 days
Engagement rate
62%
1% vs previous 7 days
Avg. session
2m 10s
15% vs previous 7 days
Goals · this month
Sessions835 / 3.8k · trending to 3.0k
Behind target
Conversions26 / 95 · trending to 93
On track
Sessions · dailyprevious 7 days
Projected month end: 3.0k
Search performance
Google Search Console · through 12 Sept
Clicks
539
3%
Impressions
13.9k
2%
CTR
3.9%
5%
Avg. position
11.5
3% better
Top search queries
Last 30 days
single origin coffee subscription612 clicks
kestrel coffee roasters508 clicks
best espresso beans uk377 clicks
speciality coffee delivery294 clicks
wholesale coffee supplier188 clicks
Top landing pages
Last 30 days
/shop/single-origin701 clicks
/subscriptions528 clicks
/441 clicks
/shop/espresso-blend316 clicks

Breakdowns

Always the last 30 days — these four don't follow the 7-day range above.
Traffic sources
Last 30 days
Organic Search1.5k sessions
Direct866 sessions
Paid Search557 sessions
Organic Social349 sessions
Referral191 sessions
Email129 sessions
Top pages
Last 30 days
/3.2k views
/shop/single-origin2.0k views
/subscriptions1.6k views
/shop/espresso-blend1.1k views
/about-our-roastery802 views
/wholesale517 views
Devices
Last 30 days
mobile2.3k sessions
desktop1.1k sessions
tablet271 sessions
Countries
Last 30 days
United Kingdom2.0k sessions
Ireland608 sessions
Germany414 sessions
Netherlands318 sessions
France274 sessions
Wins
  • Sustained growth — traffic is up 34% compared with the first half of the period.
Summary

Kestrel Coffee Roasters recorded 835 sessions from 679 visitors between 6 Sept and 12 Sept.

Traffic is up — the most recent stretch brought 478 sessions versus 357 earlier in the period, a 34% increase.

The strongest day was 7 Sept with 140 sessions.

26 conversions were tracked, a 3.1% conversion rate.

Search brought 2,173 clicks from 56,536 impressions, a 3.8% click-through rate.

Average position improved from 13.5 to 12.1.

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